About

ZaraInnova 
Mobility Lab

Building mobility through people

"An active citizenship must be a core element of our current knowledge society and the cornerstone of the new urban mobility policies"

ZARAINNOVA MOBILITY LAB
is an innovation laboratory in the field of smart urban mobility that aims at articulating initiatives developed in this area, providing them a high pedagogical component, innovation, talent acquisition and social impact generation by inclusion of citizenship in proposals.

Our mission

ZaraInnova Mobility Lab aims at promoting change and progress actions related to mobility that guarantee the improvement of citizens' quality of life in the urban environments, applying innovation models based on collaborative and co-creative work ("Open Innovation", "Smart Livings") and placing citizens at the center of the action.

ZaraInnova Mobility Labactions focus on three areas:
  1. ZAZSmart Mobility People
  2. ZAZSmart Mobility Innovation
  3. ZAZSmart Mobility Indicators

Our vision

In agreement with the "Open Innovation" and "Smart Livings" models, ZaraInnova Mobility Lab seeks to support and to contribute to create an intelligent citizenship: "Smart Citizens", as a key way to guarantee the improvement of their quality of life in the "Smart Cities" context.

Yet, in ZaraInnova Mobility Lab we allow ourselves to also coin the term "Smart CITY-SENS", in reference to the different ways in which citizens feel, how they are able to develop their senses in the "living and inhabiting" their urban space, how they appropriate this space; and understand the "smart" use different areas in their cities make.

Thus, beyond the highly technical vision of the term "Smart",ZaraInnova Mobility Labbets on"Creating City"; and claims that the most efficient urban technology is the one born from collective intelligence and that aims at solving the real needs of civil society.

Our values

ZaraInnova Mobility Lab is committed to the 2030 Agenda and the 17 Sustainable Development Goals of the United Nations.

In addition, in the specific context of "Smart Cities", we are committed to the "Smart Adapt" philosophy, which allows adapting models and solutions to the citizens' needs.

For these reasons, actions and processes developed by ZaraInnova Mobility Lab are governed by three main principles:
  1. Comprehensiveness
  2. Sustainability
  3. Participation
and contemplate six key elements:
  1. Active empowerment
  2. Transformation and change awareness
  3. Citizen co-responsibility
  4. Deliberation and freedom
  5. Organization
  6. Sustainability
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